IMILOA partners with founder-led businesses to shape strategy and build sustainable marketing systems with practical AI workflows.
We combine senior-level thinking with practical execution so growth is intentional, structured, and scalable.
What this means for you:
Clear strategic direction and priorities
A marketing system built for consistency
Confident, faster decision-making across your team
Clarity fuels confidence.
Confidence drives growth.
Does this feel familiar?
You're not alone. Here's how we help.
Growth Feels Unpredictable
Ideas, campaigns, and launches create momentum, but the trajectory isn't always clear. One quarter feels strong, the next flat.
We bring focus to priorities and execution so effort becomes direction and growth becomes measurable.
Explore Clarity SprintMost Decisions Sit With You
Strategy, operations, customer issues—you hold the context. Your team executes, but the weight of direction remains yours.
We work alongside you as a thought partner who understands the pressure and helps you see clearly.
Meet Your Strategic PartnerThe Bigger Picture Feels Scattered
You know what needs to happen today, but connecting it to six months from now? That's harder to articulate.
We create simple frameworks that tie daily work to long-term vision without overwhelming the process.
See the Growth ToolkitAI Feels Like Guesswork
Tools promise efficiency, but without understanding how to integrate them, you're either overwhelmed or underwhelmed.
We assess where AI actually serves your business and build workflows that fit your operations, not trends.
Discover Bespoke Service
OUR SERVICES
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clarity sprint
A focused 90-munute session to define strategic priorities, sharpen positioning, and co-create a practical action plan.
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growth toolkit
Build your system, voice, and content rhythm. In 4 weeks, get AI tools, messaging, and a sustainable strategy.
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strategic partner
Fractional CMO support providing a strategic partnership to guide, build systems, and deliver results.
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leadership coaching
One-to-one strategic coaching and accountability support for founders and leadership.
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bespoke projects
Workshops, tailored campaigns, team enablement and custom experiences to solve unique challenges.
Hi, I’m Marina, a brand and marketing strategist driven by meaningful growth.
After 13 years leading strategy across London global agencies, corporate teams, and challenger brands, I created IMILOA as a space to do things differently, focusing on 3 key values: curiosity, care, and collaboration.
IMILOA was born from my own journey of transformation. Over time, I saw businesses navigating complexity without a compass while craving structure and genuine connection in moments of important business and life changes.
This consultancy is my response: a partner for growth that blends strategic rigour with a coaching mindset, helping teams make braver decisions, build stronger brands, and maintain lasting change.
Because growth isn’t just about reaching new destinations or hitting performance metrics. It’s about navigating the journey with clarity, confidence, and curiosity.
Client stories
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Lucy (Marketing Manager, IKEA)
“Marina is an organised, focused and insight-driven marketing professional. She consistently delivered work to a high standard under pressure and was a pleasure to work with.
I would not hesitate to recommend Marina and would love to work with her again in the future.”
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Nathalia (Media Head, Sanofi)
“Marina has an incredible ability to translate complex brand strategy into executable, cross-functional campaigns. She brought structure, clarity, and calm to a fast-paced programme, aligning our global teams while maintaining high creative ambition.
A brilliant mix of strategic thinking and operational rigour.”
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Zorica (attorney at law)
“Working with Marina and IMILOA Consulting was transformative. Her ability to connect digital tools, social media, and AI with business goals, while ensuring full alignment with EU and local data regulations, makes her an invaluable partner.
Her strategic guidance helped me redefine my legal practice and strengthen relationships with clients and partners.”
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Marko (Founder, Fitnessesapp)
“Marina was instrumental in helping me set up the foundations of my marketing. She built a clear, manageable content calendar, introduced me to ClickUp for planning, and taught me how to read performance data to track app sign-ups.
Within three months, our sign-ups increased by over 30%, and I felt confident enough to hire a junior team member. She has a gift for turning chaos into clarity.”
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Tamara (Private Therapist)
“As someone who dreaded social media, Marina made it feel human and purposeful. She helped me map out a simple business strategy, demystified platforms like Instagram, and built a marketing timeline I could actually use.
Her warmth and clarity gave me the confidence to increase my social presence and expand my client portfolio and digital community.”
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Sharon (Accountant)
“Working with Marina felt like having both a strategist and delivery partner in one. She quickly identified inefficiencies in our campaign workflows, introduced scalable systems, and helped the team adopt new ways of working, including AI tools for faster asset production.
She’s a natural collaborator who brings out the best in a team.”
Contact Us
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We can’t wait to hear from you!